By Emily Ross, Angus Holland
Risk-loving marketers. cutting edge geniuses. Self-starters and mavericks. The world's maximum companies have been equipped through distinctive humans, every one bringing their very own variety and savvy to the marketplace.
100 nice companies and the Minds at the back of Them is a various and encouraging collections of serious enterprise tales. protecting a number of good fortune paths, great techniques and fascinating marketers, every one profile explores the genius in the back of the best company minds:
o A mother's idea that introduced child Einstein
o Aveda's trip from hippie to hip
o How Guinness overcame a centuries-old challenge to beat new markets
o TiVo's lengthy struggle to give an explanation for the genius in their product
o How Oprah went from individual to empire
o and plenty of more
An engrossing examine what makes marketers and enterprise geniuses tick, this publication highlights the pivotal moments within the lives of significant companies, with lasting lesson at the paintings of creating what you are promoting successful.
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Extra resources for 100 Great Businesses and the Minds Behind Them
One day in 1894, John and William were preparing boiled wheat that they would put through rollers to form long, flat sheets of HE CREATION OF 2/21/08 46 4:42 PM | Page 46 100 GREAT BUSINESSES AND THE MINDS BEHIND THEM dough for breakfast. John was called off to see a patient and the sheets were left to dry out for two days. The brothers then put the dry wheat dough through the roller again and, instead of one sheet of wheat, it broke into little flakes. So they baked the flakes until they became crunchy and served them with milk to patients.
The first model was built in such a hurry—four months, for a summer launch— there was no choice but to fling it together from pieces cannibalized from existing products with some canny modifications suggested by Morita, including twin headphone jacks for shared music and a “talk” button that muted the sound so you could have a conversation with someone. ” It was Morita, however, who was the first to exploit the commercial potential in this “obvious” device. “Our plan is to lead the public with new products rather than ask them what kind of products they want,” he said in his autobiography.
Liquid Paper is now owned by Newell Rubbermaid. A Christian Scientist, Graham is remembered as a feminist whose invention showed people what women could do in a time when they were not often seen beyond the role of the housewife. com, Massachusetts Institute of Technology Inventor Archive, New York Times, Washington Post Dyson Suck it and see J DYSON WOULD HATE THIS, BUT HIS GREATEST ACHIEVEMENT was to turn the vacuum cleaner into a status symbol—a desirable, covetable object that people were prepared to pay top dollar to own.
100 Great Businesses and the Minds Behind Them by Emily Ross, Angus Holland