Jim Blythe's 100 Great PR Ideas: From Leading Companies Around the World PDF

By Jim Blythe

ISBN-10: 0462099490

ISBN-13: 9780462099491

Are you trying to find an exceptional inspiration or a few concept to make your PR and promotions more desirable and leading edge? This booklet includes a hundred nice PR rules, extracted from the area s most sensible companies.Ideas give you the gasoline for people and firms to create price and luck. certainly the facility of rules also can exceed the facility of cash. One easy suggestion will be the catalyst to maneuver markets, encourage colleagues and staff, and catch the hearts and imaginations of shoppers. This ebook will be that very catalyst. each one PR suggestion is succinctly defined and is by way of suggestion on the way it might be utilized to the reader s personal company state of affairs. an easy yet very likely strong publication for somebody looking new idea and that killer software.

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Additional info for 100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)

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This was a fun, human-interest story that offered a light-hearted look at what is a serious subject. Every Budget, a firm of accountants in the West Country publishes a list of ten predictions, and pays £500 each for any that are not in the Chancellor’s speech. Other companies organise fundraising events for Children in Need or other regular charity appeals, or piggyback on events such as the London Marathon. Regular events provide endless opportunities for PR activities: almost any regular event can be turned to the advantage of almost any business, with a bit of creative thought.

As a profession, they are often vilified and rarely praised except by their fellow journalists: today’s news is wrapping tomorrow’s fish, so journalists are constantly under pressure to perform. Also, journalists do not exist in order to promote corporate products and reputations. Most of them are professional about what they do, and will only publish stories that are accurate, fair, and (above all) newsworthy. The idea Tyler Barnett, the owner of the Barnett Ellman PR agency in Los Angeles, sent a compliment to a magazine editor.

Good photo opportunities are also good video opportunities. , advertising, if readers are going to make the connection. 40 • 100 GREAT PR IDEAS 20 CREATE A FEATURE The media, and especially television companies, are always on the lookout for good, interesting ideas for documentaries. They need shows with strong human interest, and preferably ideas that are unusual takes on topical subjects. Any TV show has to be of interest to as wide an audience as possible, of course: humor, human interest, tragedy, or topicality are clear factors in the interest value of a documentary.

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100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas) by Jim Blythe

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