By Susan Sweeney CA CSP HoF
With hundreds of thousands of confirmed counsel, instruments, and strategies, this freshly up-to-date edition explains tips to utilize the newest net 2.0 traits and methods akin to RSS, blogs, podcasting, and cellular advertising for on-line luck. marketers, company advertising managers, small company proprietors, specialists, site owners, members, new media pros, and web site designers will locate this guidebook precious for constructing on-line strategies. A spouse web site presents up to the moment online marketing information and multiplied info. From optimizing web content for se's and incorporating dynamic public kin techniques to offline merchandising and making sure purchaser delight, this handbook is unbeatable for priceless on-line promotional assets.
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Extra resources for 101 Ways to Promote Your Web Site (101 Ways series)
A permanent redirect (HTTP 301) can be used to tell the search engines that the page they are looking for has a new home; this tells them to go there to index it. If you do use a refresh meta-tag to redirect users, then it is suggested that you set a delay of at least 15 seconds and provide a link on the new page back to the page they were taken from. com) refresh meta-tags to redirect users from a page that is obsolete or is no longer there. Refresh meta-tags also may be used to give an automated slideshow or force a sequence of events as part of a design element.
You need to make sure your site is optimized for keyword phrases. ) You need to maximize your link popularity and link relevancy points; we talk more about this later in this chapter as well as in Chapter 13 on links. You need to scoop up the miscellaneous points; some of these are easy and some you don’t have much control over. We cover these points more in this chapter, too. The search engines are all fighting for market share. The more market share a search engine has, the more valuable the company is.
This is the anchor text for the sample link . The text inside a hyperlink, or anchor text, is important for search engine optimization. The major search engines have points available for including the keyword phrase being searched on in the text around the link pointing to your Web site. If links on other Web sites pointing to your Web site include the same string of keywords, your site’s relevancy gets a boost. com) blog, posts to others’ blogs, or in your social media posts and tags, make sure you get the keyword phrase you have assigned to that particular page in the text around the link.
101 Ways to Promote Your Web Site (101 Ways series) by Susan Sweeney CA CSP HoF