Download e-book for iPad: 101 Ways to Promote Your Web Site (101 Ways series) by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644780

ISBN-13: 9781931644785

With hundreds of thousands of confirmed counsel, instruments, and strategies, this freshly up-to-date edition explains tips to utilize the newest net 2.0 traits and methods akin to RSS, blogs, podcasting, and cellular advertising for on-line luck. marketers, company advertising managers, small company proprietors, specialists, site owners, members, new media pros, and web site designers will locate this guidebook precious for constructing on-line strategies. A spouse web site presents up to the moment online marketing information and multiplied info. From optimizing web content for se's and incorporating dynamic public kin techniques to offline merchandising and making sure purchaser delight, this handbook is unbeatable for priceless on-line promotional assets.

Show description

Read Online or Download 101 Ways to Promote Your Web Site (101 Ways series) PDF

Similar advertising books

Download e-book for kindle: Freud en Madison Avenue (La investigación motivacional y la by Lawrence R. Samuel

A mediados del siglo xx, muchos ejecutivos de advertising intentaron responder esta pregunta recurriendo a las teorías de Sigmund Freud. El psicoanálisis freudiano se convirtió, así, en l. a. herramienta más poderosa del publicista, al prometer sondear el inconsciente de los compradores para tener acceso a los deseos ocultos tras las decisiones de compra.

Get Marketing to women: how to understand, reach, and increase PDF

Advertising to ladies indicates why the women's marketplace is the quickest tune to powerful company ends up in state-of-the-art terribly aggressive setting, and an more and more very important and strong marketplace phase which businesses can't come up with the money for to disregard. in response to advertising and marketing authority Martha Barletta, businesses that fail to acknowledge the ability of the girl purchaser are leaving cash at the desk.

Download e-book for iPad: Advertising in Modern and Postmodern Times (Published in by Pamela Odih

This richly illustrated, incisive textual content produces the main entire severe advent to ads tradition. Filling a serious hole within the literature, ads in sleek and Postmodern instances examines the different types of customer subjectivity because of of postmodern disruptions in time and house and the importance of advertisements for the id of latest shoppers.

Download e-book for kindle: The Attention Merchants: The Epic Scramble to Get Inside Our by Tim Wu

Realization service provider: an industrial-scale harvester of human recognition. a company whose company version is the mass catch of consciousness for resale to advertisers.
In approximately each second of our waking lives, we are facing a barrage of ads enticements, branding efforts, subsidized social media, ads and different efforts to reap our recognition. over the past century, few occasions or areas have remained uncultivated by way of the "attention merchants," contributing to the distracted, unfocused tenor of our instances. Tim Wu argues that this isn't easily the byproduct of modern innovations however the final result of greater than a century's development and growth within the industries that feed on human awareness. From the pre-Madison street delivery of advertisements to TV's golden age to our current age of considerably individualized offerings, the company version of "attention retailers" has constantly been a similar. He describes the revolts that experience risen opposed to those relentless makes an attempt to persuade our intake, from the handheld remote control to FDA laws to Apple's ad-blocking OS. yet he makes transparent that spotlight retailers develop ever-new heads, and their technique of harvesting our consciousness have given upward thrust to the defining industries of our time, altering our nature--cognitive, social, and otherwise--in methods incredible even a new release in the past.

Extra resources for 101 Ways to Promote Your Web Site (101 Ways series)

Example text

A permanent redirect (HTTP 301) can be used to tell the search engines that the page they are looking for has a new home; this tells them to go there to index it. If you do use a refresh meta-tag to redirect users, then it is suggested that you set a delay of at least 15 seconds and provide a link on the new page back to the page they were taken from. com) refresh meta-tags to redirect users from a page that is obsolete or is no longer there. Refresh meta-tags also may be used to give an automated slideshow or force a sequence of events as part of a design element.

You need to make sure your site is optimized for keyword phrases. ) You need to maximize your link popularity and link relevancy points; we talk more about this later in this chapter as well as in Chapter 13 on links. You need to scoop up the miscellaneous points; some of these are easy and some you don’t have much control over. We cover these points more in this chapter, too. The search engines are all fighting for market share. The more market share a search engine has, the more valuable the company is.

This is the anchor text for the sample link . The text inside a hyperlink, or anchor text, is important for search engine optimization. The major search engines have points available for including the keyword phrase being searched on in the text around the link pointing to your Web site. If links on other Web sites pointing to your Web site include the same string of keywords, your site’s relevancy gets a boost. com) blog, posts to others’ blogs, or in your social media posts and tags, make sure you get the keyword phrase you have assigned to that particular page in the text around the link.

Download PDF sample

101 Ways to Promote Your Web Site (101 Ways series) by Susan Sweeney CA CSP HoF

by Donald

Rated 4.05 of 5 – based on 13 votes