By Robert F. Hartley
This best-selling casebook, now in its 11th version, offers a chain of interesting eventualities that allow you to research from a few of today’s such a lot famous enterprise players. In a fascinating, conversational sort, Robert Hartley presents exact analyses of the selections and practices that ended in significant advertising and marketing wars, comebacks, blunders, and successes. those real-life bills are choked with functional assistance, insider insights, and advertising and marketing advice.
As a complement or major textual content, this publication can be utilized in quite a few classes, either undergraduate and graduate, starting from advent to advertising and marketing, advertising administration and strategic advertising.